Duke Cannon’s Fiber Pomade helps thicken, texturize, and increase fullness to hair with a natural matte finish. Provides a medium-to-strong hold that’ll keep your crown looking thicker, fuller, and camera-ready. Key benefits: -Works well in shorter hair -Medium to strong hold -Lanolin for texture and superior hold -Beeswax for natural matte finish -Water based to rinse out easily in the shower -A very clean and consistent woodsy fragrance